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Saturday, May 2nd, 2009

What makes a successful website? Small businesses ask for help.

One of the biggest problems most websites face is getting traffic to their website. No visitors means no sales and this mean the website is now a cost rather than the investment the site owner first hoped for.

Content is king if you want free traffic and a succesfull website

The key to getting traffic especially free traffic from the search engines is content. The more content on your site the more chances your site has to drive traffic and create more success.

If you think about it, it makes total sense. The more pages that are indexed by the search engines the more of the internet you own. The more you own the better the chances of your site being found.

Also the more pages you have on a consistent topic i.e. your products and services the better, because this gives the search engines a clear idea about what your website is about. If you help the search engines understand your business they will reward you with the traffic your business needs.

Combine that content with the keywords your customers are using within your content and now you have dramatically increased your chances of your website being found.

IMPORTANT: Without keywords your website will not be found

Keywords are the way your website will be indexed within the search engines. We come across so many websites that are unknowingly trying to get into the search engines for keywords like “welcome”, “about us” or “our products” How many people are searching for those keywords to get to your products? Yes your right NONE! Is your website set-up this way if so let us know and we’ll help you?

The job of any website designer is to help you or at least make you aware of how websites work with the search engines. This simple yet critical principal is an important part of your website.

Keywords for a website is like petrol for a car

You would soon complain if when you bought a new car they gave you no petrol to get you home or at least to the nearest garage. Think of this, the keywords are the petrol for your website without them your website is useless for the search engines.

Not being made aware of the importance of keywords is unfair to website owners.

At flipsem.com we understand the importance of both building content and keywords. This is why when we create websites we help our customers with both these problems. Firstly we get our customers started with keywords and show them how to use them effectively, plus with our websites our customers can edit and create their own pages with no experience as easy as typing in word.

We then show our customers how to create content to draw in more traffic and gain back links from other websites and blogs. We explain the importance of backlinks how to effectively set them up and the many ways they are achieved.

For those of you new to backlinks they are basically links back to your website from other blogs or websites. Each link back to your website counts as a vote in the eyes of the search engines. Simply the more links equals more votes and this is what you need to increase the rank of your website pages. Of course, this is over simplified as different links hold more weight than others do.

All our customers get a full understanding of all the principals needed for what makes a successful website.

So is your website not working for you but you don’t know why call us today and we’ll quickly discover why.

I hope you enjoyed part one in this series if you would like more information call us on 01844 201 822.

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2 Responses to “What makes a successful website?”

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