Internet Marketing SEO Service | Web Design Company | Oxford | Aylesbury | Thame
Internet Marketing SEO Service | Web Design Company | Oxford | Aylesbury | Thame
Anyone in business today can take simple cost effective steps to increase their exposure and create more sales. Your goal will be to build an identity and raise your profile in your community or industry.
Building a brand is much more that just creating a logo. The goal of any brand is to build relationships with its customers and influencers such as the media suppliers’ employees in fact anyone who has an interest or could prosper and help your business become the name on everyone’s lips.
Clearly getting to this stage takes time, however there are ways in which you can accelerate that process and maximise the potential of your business.
Discover a local charity, community project or education center that you could offer some kind of FREE gift. The free gift could be your service. Decide on an orgainsiation that you are comfortable in aligning your company with. If it has some link to your business all the better. Then send out a joint Press Release with that organisation to announce your alliance and gift. This will give your company great exposure locally.
This is a great way of creating you as expert and authority in your field of expertise. Let local radio stations know you are on hand to answer questions or give advice. They will call you from time to time for shows giving your company excellent exposure. Become active with online on forums and online discussion groups. Create an e-zine or business blog. These can be used to promote your work and drive your customers and prospects straight to your business or website. Use email marketing, which is avery low cost way to communicate and give information, which will help your customers buy.
Knowing everything from your customers buying habits to their birthdays and special occasions. Understand how you can help your customers, by knowing what their individual needs are. This way you can keep them up to date with special offers and new products and services. Great relationships create loyal customers.
It’s not always possible to be on call 24 hours a day, so we all use voice mail. Most users just leave a standard message. Add value to your messages buy giving key information on special offers or services. Or maybe you have tips or information that will be useful.
Branded clothing both for employees and for customers and the public if appropriate. This a great way to get your brand out there and it’s not as expensive as you may think. You can either use simple uniforms for staff or give-a-ways such as t-shirts baseball caps umbrellas etc, for customers and employees. Who knows where you brand will end up.
If you have not yet invested in a website then get one fast. An online presence is a must for any business today no matter what size of company you are. There are many low cost ways to get online and blogs are a great way to start.
Watch your pennies with this one, but it is important. Invest in a strong identity that will give your company a significantly more trusted professional image. If your company looks good then you will be noticed and remembered. It usually takes several times before your logo/brand is trusted in the minds of your potential customers before they are in the market to buy form you.
Use the small ads in the local newspapers. Get a few ads created and then distribute them each week in your local press. Do this every week. The repetition is critical because you will get known over time and the quantity of ads gives you more chance of exposure. Buyers need to see your ad a few times before they will buy. This type of approach is cost effective and works. Make sure you use the same ads each time and ensure they are well put together.
If you have a website, getting free visitors to your website has to be a number one priority. One of the major ways in which you can do this is to get links from other websites in your field of expertise. These links count as votes that your site is an authority and therefore the more links you have the higher your position will be. One-way links into your site are the most powerful. Reciprocal links are ok but have far less impact. Industry specific directories are a great way to start. Avoid the ones that charge or ask for a link back to them.
Every business has a specialist area, something that is unique about their business. It might be a baker who makes “saffron cake” usually only found in Cornwall. Or you could be a landscape gardener who specialises in “oriental water features”. Whatever your business promote your niche area. You will quickly become known for this one niche and this gives you a great springboard for your other offers. Niche also works brilliantly online.
To your business success from the flipsem team.
Don’t forget to make a comment below and share your business ideas.
Flipsem is a business marketing agency working with clients in Oxfordshire and Buckinghamshire providing effective and affordable business marketing plans and marketing strategies for small to medium sized companies.
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