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What is SEO (Search Engine Optimisation)?

How can SEO help my business?

SEO or Search Engine Optimisation is the process of increasing the quality and the volume of traffic to your website from the search engines.

Search engines are companies like Google, Yahoo, MSN, Bing, Ask and many more.

SEO creates what’s know as organic traffic these are unpaid results in the search engines. You may have heard of PPC which is the paid results usually seen on the right hand side of a search engine page.

Many companies use SEO as their internet marketing strategy to increase brand awareness with their markets and to increase revenue.

The goal is to appear high in the search engines for keywords. Keywords are the word or words individuals may type into the search engines when search for information or products, services or maybe entertainment.

The SEO goal is to discover the most common keyword(s) that are used when searching for your products, services, or company.

SEO consultants will consider and analyse all critical aspect of your website that will have an effect on your position in the search engines.

For example:

  • What keywords are your desired audience using when search for what your website offers
  • Is the search volume on those keyword(s) sufficient?
  • What is the competition on those keywords?
  • What needs to change on your website? There are on page factors that humans can read, and there are off page factors that are read by the search engines.
  • What level of credibility is required in the form of link building to ensure a high rank in highly competitive pages within Google?

These and many more considerations are needed when deciding on the right SEO strategy for your website.

Using Google and other main search engines is one of the most cost effective means of generating new business for any company.

If you have any questions regarding SEO Search Engine Optimisation, please request a call back using the form opposite.