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SEO Keyword search strategy

It does not matter how much you spend on SEO if your keywords are wrong you are wasting your budget !

Our proven solution to getting results with search marketing

Once we have understood your companies objectives and goals and we have researched the search engines first phase keywords for popularity based on your brief then we can start to formulate some agreed targets.

Fast research for top keywords is critical

The next step is not SEO because it’s too slow and too expensive to research. It could take years and ten of thousands of pounds only to discover the keyword are totally wrong.

SEO research needs to be fast and provide us with definitive answers. The single most effective way to achieve this is through PPC (Pay-per-click).

Our strategy is to run this for a limited time and discover what keywords are resulting in positive sales.

Using those statistics we now have definitive proof of what keyword(s) will increase your revenue

Once we have a clear list of premium keywords only then is the spend on SEO for those keywords justified because we know if these keyword terms get to top position organically then the click through rates will not only be higher but also more cost effective.

Remember organic search engine results achieve far more traffic than PPC so even if keeping a working PPC campaign seem attractive the ultimate goal is to keep a cycle of both PPC and SEO working because not only will you discover new markets, but also all this research creates key data for new products / services and development of your business.

If you would like to understand more about our SEO services and what we can do for your company please fill out the form below.

Remember if you are not testing your keywords you are wasiting your money on any SEO work.

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