Magazine design for international magazine

Project: 100 Page Magazine production - Magazine designs

We were asked by a magazine publisher to create a new image for this dynamic magazine depicting the amazing world of the unexplained. The magazine was sold globally. Our brief was to produce the creative and all artwork including illustrations each month.

THEIR NEED:

With over 10,000 copies being sold each month in the UK alone this magazine required a fresh approach with dynamic impact on every page. They needed and a company to handle the creative direction of the magazine and then the production. They required a graphic design team they could trust not only to produce top quality artwork their customers demanded, but also a company they could trust to produce such a huge project on time every month. They chose us.

OUR SOLUTION:

Our first job was to understand the needs of the readers. We had to produce a design that was not only informative, but that really struck an emotional cord in the hearts of their readers. Many thousands of readers are passionate about this subject and so all the artwork had to be believable for these arm chair experts and professional researchers alike.

So what was most important?.

Apart from a 100% trust worthy reliable service, we had to produce creative work that stopped the readers in their tracks .

The most important consideration was the cover. This is what sells magazines off the shelf. With this in mind we wanted to create a theme of covers that created a powerful reaction to entice new readers to explore this unusual concept, or in layman's terms pick it up and buy it!

With such a passionate audience, emotions were already high so the challenge to fulfil that continuous emotional response was ours.

£7000 Email Marketing Rocket

We were also given the task of looking at their business and email marketing one of the measures that we quickly put in place. With only 6 emails to a well targeted audience of 1500 over only 6 weeks we generated over £7,000.

Cost savings

We also streamlined the production process so the man hours were less and saved the
publisher over £2500 per month.

If you would like to know what we can do for you please contact us today

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