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	<title>Comments on: How to increase sales with design</title>
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	<link>http://www.flipsem.com/increase-sales-with-design/</link>
	<description>Internet Marketing SEO Service  &#124; Web Design Company &#124; Oxford  &#124; Aylesbury &#124; Thame</description>
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		<title>By: Unlimited Hosting</title>
		<link>http://www.flipsem.com/increase-sales-with-design/comment-page-1/#comment-1208</link>
		<dc:creator>Unlimited Hosting</dc:creator>
		<pubDate>Wed, 06 May 2009 19:33:45 +0000</pubDate>
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		<description>A fantastic read....very literate and informative.  Many thanks....what theme is this you are using and also, where is your RSS button ?</description>
		<content:encoded><![CDATA[<p>A fantastic read&#8230;.very literate and informative.  Many thanks&#8230;.what theme is this you are using and also, where is your RSS button ?</p>
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		<title>By: flipsem</title>
		<link>http://www.flipsem.com/increase-sales-with-design/comment-page-1/#comment-145</link>
		<dc:creator>flipsem</dc:creator>
		<pubDate>Wed, 21 Jan 2009 16:15:12 +0000</pubDate>
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		<description>Thank you for your comment dkprospp. Many companies do not yet understand this and are simply throwing cash down the drain. Emotions are so powerful and cannot be ignored in the selling process.</description>
		<content:encoded><![CDATA[<p>Thank you for your comment dkprospp. Many companies do not yet understand this and are simply throwing cash down the drain. Emotions are so powerful and cannot be ignored in the selling process.</p>
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		<title>By: dkprospp</title>
		<link>http://www.flipsem.com/increase-sales-with-design/comment-page-1/#comment-144</link>
		<dc:creator>dkprospp</dc:creator>
		<pubDate>Wed, 21 Jan 2009 15:13:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.flipsem.com/?p=1854#comment-144</guid>
		<description>Good point.  Telling people &quot;what you do&quot; is only a good idea if you&#039;re business model involves renting pillows.  YAWN.

People inevitably want to know what&#039;s &quot;in it for them&quot;.  And, if you believe in what you&#039;re selling, that should be the most exciting thing for you to talk about.

Sure, prospects need to know what you do.  Make that information available and accessible.  But emphasizing on the benefits to the customer is always more effective than emphasizing spec, processes, product details, etc.</description>
		<content:encoded><![CDATA[<p>Good point.  Telling people &#8220;what you do&#8221; is only a good idea if you&#8217;re business model involves renting pillows.  YAWN.</p>
<p>People inevitably want to know what&#8217;s &#8220;in it for them&#8221;.  And, if you believe in what you&#8217;re selling, that should be the most exciting thing for you to talk about.</p>
<p>Sure, prospects need to know what you do.  Make that information available and accessible.  But emphasizing on the benefits to the customer is always more effective than emphasizing spec, processes, product details, etc.</p>
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