Internet Marketing SEO Service | Web Design Company | Oxford | Aylesbury | Thame
Internet Marketing SEO Service | Web Design Company | Oxford | Aylesbury | Thame
Home / Effective online sales lead generation
What’s great about this model is there is no mistakes just more intelligence.
Dear Marketing Professional
Below is a lot of information that will significantly increase your chances of implementing an effective process/strategy to generate quality targeted sales leads from the internet.
Imagine being able to set-up an effective, trackable online sales & lead generation marketing campaign suitable for business to business (B2B) and for business to consumers (B2C).
Whether your strategy is long-term growth or short-term campaigns generating a bespoke message within a defined lead generation system will give you flexibility and a means to react fast to your industry changes.
And most importantly if you are considering having a website built and sales is your top goal then this could literally save you either £1000’s or years!
The process is simple and the implementation is fast. It’s designed to help you discover the customers who are most likely to be buying from you long before you splash out on an expensive website or throw money at an expensive campaign.
You will understand the most effective way to drive traffic to your lead generation pages. The important factor with traffic is knowing the most effective method of getting it and then tracking it.
You can discover…
1. How a prospect has arrived at your website in detail?
2. How long have they stayed ?
3. What action if any did they take?
What you will start to see is a pattern start to form of the keywords, geographic location and activity people are using to get to you lead generation pages and what they do once they are there.
This page is directly related to the keywords the user put into the search engines. To be successful your website visitor should have very few choices once on your page. Either they will take the desired actions you have set or they will leave.
Many websites are far too busy that it’s easy to distract a potential customer from their original goal and this is a potential lost sale.
One of the most recommended actions of this page is a simple form name and email, which the user will use in exchange for the promise of more information, e.g. a report, white paper, catalogue, coupon, or competition, the choice is yours.
What’s critical for those who do not use email marketing is that most of your sales will come from this activity alone. This is because firstly you have a method of capturing the details of someone interested in what you do who would normal land on your website and leave without you knowing.
Plus if you are going to rely on them coming back, you will have a long wait so grab them while you can. They are possibly a customer for the future even if they are not ready to buy now.
What you have created is a starting point to which your progress can be measured and improved.
Each one of these steps is 100% measurable which means that if you not getting enough traffic your keywords might be wrong. If your landing page is bouncing (causing visitors to leave fast) then change it until the bounce rate falls. If you not getting email sign-ups then maybe the exchange of email for report or catalogue is not enticing enough.
The secret is AB testing. Test two landing pages until you start to get the result you want.
Real life example of this process in action using a small business a domain less than one year old. In December 2008 Thame Roofing Launched a 10 page website. Within 8 months of that Launch they turned over an addition £40K. What they did which was different to other companies is they tracked and measured everything and whatever was not working they changed.
Check out their website it’s not beautiful or flash but it is designed to makes sales and it does this very well. We created this basic website once we had completed all our tests detailed above.
Remember this process is critical to use before you build your website. Or if you have a website this will help you discover why it is not working.
Anyone following these steps will significantly improve their knowledge of their marketing online. Using that knowledge an increase in performance at each step is possible and this increases your chances of generating hot leads.
I know you will have more questions such as
If you would like to talk to us to discover how we can implement this for your company today then please click here fill out the short form and we will call you back.
Thank you for your attention
The Flipsem Team
P.S. Remember without a successful sales focused lead generation process you are probably losing revenue everyday. Most company websites don’t do this so now is your chance to start to monopolise your market. You can bet your competition is not aware of this, but as the word gets out they soon will be.
P.P.S Testing is the key to generating revenue online. If you follow the usual model of getting a website built and then doing nothing except moan that websites don’t work then the block is you until you can see that just maybe there are other methods and processes to profit online.
FlIpsem.com has clients across the Thames Valley. Oxfordshire and Buckinghamshire and Berkshire
Covering all Major Towns from Oxford to Aylesbury from Milton Keynes to High Wycombe from Slough to Windsor
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