Direct marketing agency UK – business marketing agency

Direct Marketing a powerful method of reaching 1000’s of targeted buyers

Why are direct marketing advertising campaigns so effective for your business marketing strategy?

They are powerfully effective because the audience you are targeting are the ones most likely to buy your products and services. This keeps marketing costs down and increases your marketing investment return.

Firstly, we help you decide on your target audience and who is most likely to buy. We’ll decide the areas to target, the age group, the salary range, the sex, in fact together we can profile in great detail who could be in the market for your products and services. We will compile a database list for distribution, tracking, follow-up, research testing and analysis.

We will then produce a direct marketing communication that’s totally personalised. Your communication will contain the persons name and relevant details because this type of personalisation is extremely effective in gaining results. The audience wants to know you are talking to them.

Direct marketing talks to the needs of the customer

Next, your customers will receive a compelling communication designed specifically to engage with their needs. We’ll create response mechanisms that are clear and easy to use. No cumbersome forms to fill out, the customer simply posts it back, calls your company or is directed online.

Direct marketing is so attractive because it is also so easy to track the results.

It’s a fact direct marketing works

The important factor is not just what you do it’s how you do it. Engaging the reader is obviously critical and this is where with our services you have an advantage.

We are trained to understand the psychological reasons for why people buy

We will design a direct marketing piece that talks to the potential needs of your audience. We will create an engaging and powerful message with many benefit driven reasons to buy. It is these benefits that create proven results.

We will create a strategic cost effective direct marketing plan of action so that the chances of success are dramatically increased. We also know that your desired audience may not be in the market for your service at the time of the promotion, but the chances of them being interested at some point during the year is high. So we will collect data on their potential buying patterns.

We will create the plan that will capitalise on all these potential leads with repeat direct marketing campaigns, incentives, give-aways, time critical promotions, online sign-up for integrated online campaigns and advertising, budget permitting.

Warm your audience, create trust and you will sell

In essence, potential customers will need to be exposed up to 3 times to your direct marketing campaign before they will take action. This warming process is extremely effective for making sales.

Unless you are a big brand we know one hit wonders don’t work… fact!

This is why many companies fail with direct marketing they put their entire budget into one campaign and the fail rate increases dramatically.

If you are interested in learning more about what we can do for your company call us today on 01844 201 822

Advertisng & Graphic Design Services

Flipsem is a Advertising & Marketing Agency working with clients in Oxfordshire and Buckinghamshire providing effective and affordable business marketing plans and marketing strategies for small to medium sized companies.

Related Advertisng & Graphic Design Services

• Advertising & Design
• Direct Marketing
• Graphic design
• Brochure Design
• Magazine Design & Digital Illustration