Starting a small business for proven step-by-step results

The hard facts guide to small business marketing

This is not for the faint hearted so if you are easily offended then this article may not be for you.

When starting any business venture there are two big problems to face head-on. How are you going to make potential customers aware of your business and convince them that you offer the best solution for them?

With no track record, this is going to be a tough hurdle for anyone. If these two areas are not a major focus of your business then you’re in for a shock.

Marketing for business start ups

If you are considering marketing for your business then a few options you may have thought of are, press advertising, direct mail, a website, public relations and radio to name a few.

To be effective most of these options will cost your business huge amounts of cash to work for you. The only option that’s effective for your business is a website. Why? Because likes of Google, Yahoo, and MSN are itching to provide you with traffic FREE!

It’s far cheaper to set-up a website and get free traffic to get your business started than it is to do any other form of advertising.

In today’s market with so much information available free even if you did advertise your business a customer will probably Google you or your business to see first if you're trust worthy and second to find out more information about your business and what you are offering… so a website is a must… right?

Actually no… because there is a catch!

If you’ve ever had a website or if you have spoken to other business website owners the story is likely to be the same. Their website is doing nothing for their business. Even the ones that brag about “my site gets 2000 hit’s a month” have misunderstood that a hit is not a visitor. E.g. 2000 hits could mean only 100 visitors.

The simple truth is the vast majority of small business websites are not working…and I’ll tell you why…

“Web designers and the small business start up sting!”

Small business website design are usually missing critical components that make websites work in the search engines. Web designers are too eager to sell to those starting a business knowing because your budget is low that if they tell you what it costs to getting working you won’t buy. Worse still could they lack the knowledge to make it happen. Either way the result is the same.

Making a website look nice and just making, it live is pointless. Even if the web designers make you aware of the changes it’s more cash for them and even then, there are no guarantees it will work.

It’s your responsibility to know what you are buying.

So if you don’t know what you are buying or what to ask for then you could end up loosing more than you think. I'm going to share with you the solution for your business, but before I do you let’s discover the cost of getting it wrong.

How much could a wrong decision cost Your business?

You will loose the price of your website + the potential business lost by not capturing that free search engine traffic + repeat business from that audience + the word of mouth that results from that business.

Work it out for yourself, how much would it cost you if you got it wrong?

For example: If a massage therapist business gets one client from Google who spends £30.00 and has one massage once per month. That’s £372.00/year. That customer tells 10 friends and 3 decide to buy. One decides to have a massage once per month and the other two come just 8 times over the year between them both. That £372.00+£240.00

So far, that’s £984.00 from one customer.

Now imagine that those 3 new customers tell their friends and the word of mouth quickly escalates this is not unusual for any business. All this potential sits in just one customer that found you on the internet.

Now imagine if 10 people a month find you.

If the hypothetical formula above was applied to only 10 buyers that came from the internet in one year the sales would be 10 x £372.00 = £3720.00
Each of those 10 referred 3 people = £6120.00

If those 3 referrals also referred just 1 person each that’s 10 new customers with a potential sale value of = £3720.00

In total that’s a potential loss of £14,544 just from choosing the wrong website on a £30 sale.

Of course, referrals are not a guarantee, but if you attracted 10 new customers per month and no referrals and each of them only came once that’s still a loss of £3600 in one year.

What would ten new clients a month mean for your business?

Would you love to have 10 new clients a month? I had a look to see how many people were searching for massage therapist so you can see the potential of 10 customers a month is small fry even for this business.

According to Google at the time of writing this article, the search volume is 40,000/month across the county, and 6600 in Oxford using just one keyword so you could at least double those figures for all the niche areas such as sport massage, back pain etc.

So if you were a massage therapist in Oxford the potential market is huge and even better if your website got you on page one for that term.

Now you know the cost of getting it wrong and the potential that’s out there for all businesses.

What website solution will work for your small business start up?

If you want to be armed with the knowledge for what will work both in the search engines and to convert those visitors into customers, either call us today on 01844 201 822 or to find out more simply sign up below.

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P.S. Remember if you are the wrong choice of website is likely to cost you thousands. Your potential customers need you to prove you are the expert in your field so they need regular information. So how will you give them what they need?

Signing up above will provide you with these answers and more!

To your success.

Stephen Hedger

Direct email marketing solution mass email software

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Direct email marketing is powerful for sales

Our email marketing solution allows you comply with anti-spam laws. You can upload your existing customer list without an email confirmation requirement. Plus an opt-out link is located at the bottom of every email you send allowing subscribers to opt-out of future mailings.

Email marketing HTML designs

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• For pricing information go to Direct email marketing solution

Want to know more?

Our direct email marketing solution includes everything you see here:
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• Direct email marketing solution

• Direct email marketing solution

Email Based Marketing the Most Powerful Marketing Tool Ever

Email marketing is the most under used, yet
incredibly powerful and cost effective way to drive sales quickly.

Email marketing is fast becoming the best way to build relationships with volumes of customers and prospects quickly, easily and cost effectively.

We help small businesses with powerfully effective email marketing to increase their sales. We use email marketing to help customers build databases of prospective customers who are either interested in the companies services, but need more information, or are not in the market for their service right now, but could buy at some point.

The beauty of email marketing is it is very simple to connect with those two types of prospective buyer. Anyone who signs up for your email service is basically asking you to sell to them. It's powerful and it works .

Business to business email marketing

If your interested in building a list of customers and targeted prospects to send your email newsletter, or you want to send email marketing information on a product or service, then you have come to the right place.

The benefits of email marketing

There are many advantages of email marketing: The most astonishing customer relationship program and revenue builder ever!

• Convert prospects into customers automatically.
  Build an opt-in list of 1000’s of prospects from your website then unleash unlimited automatic
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• Targeted email marketing makes more sales.
  Segment your customers based on your specific products and services.


• A trusted company makes more sales.
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• Be front of mind with your customers.
  Update your entire customer and prospect database on your company news.

No body likes SPAM

We only practice permission based email marketing as it's the safest way communicate to any audience. So we use the tools that will enable you to allow your customer and prospects to confirm their interest in your company whilst complying with the current laws and legislation regarding unsolicited emails.

What will your customers receive?

Beautiful html full colour branded emails. However we know that some customers either can't receive html or have switched off html emails so we'll set up a basic email so they are not omitted from your campaign. Our email marketing solutions can detect how your customer have chosen to receive you email and will provide them with the correct version.

Our email service

• We will design your email marketing templates to reflect your companies website and brand.
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Companies just like yours are capitalizing on
email marketing right now!

Email marketing campaign example

Many companies don’t yet see the latent power of email. So if you are one
of those companies then let us show you what you are missing.

One example:
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a list of only 1500. Five emails were sent over a four week period to sell a
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£7400 that month.

Yes £7400.00 just from a few simple emails!

One off email based marketing campaigns are phenomenally powerful,
but this is just the tip of the ice berg!

Our guarantee

We are totally committed to providing you with the very best service and attention to ensure that your entry into the amazingly powerful world of email marketing is a smooth and easy process.

Email based marketing is easier than you'd think.
Want to know more or would like us to provide you with a quote?

Call us right now on 01844 201 822

Discover what email based marketing can do for your business today...