How to increase your ranking – this is what we did!

Getting your site to rank high in the search engines is the goal of many businesses.

So how is it done?
I will share with what we did to improve the website ranking in the search engines for our site.

We started by creating content. There are nearly 200 pages in this site all written by us. This is what the search engines want, the more content you have the more traffic you‘ll get especially if your site is new.

This site and blog is 7 months old at the time of this post we are on page one of many keywords that provide us with regular targeted traffic.

Keywords

Our first goal was to discover the keywords that people might use when searching for our services. We then created a page for each keyword we use a maximum of 2 keywords per page.

We use a number of data centres for our research, but to be honest you can’t go far wrong with the free Google keyword tool. It will tell you the search volume for any keyword in the previous month.

We started by optimising for local traffic as this was easier to rank on. An example is “email marketing Aylesbury” competition is only 44,300 and we are page one position one for this term.

The local search strategy is great when you’re first starting out. Popular keyword terms will take longer to rank on, but it’s good to know what you really want in the long term as well as the short. It’s possible to rank high on competitive terms, but it takes work.

Once we have chosen our keywords and applied them to our site we then run an optimisation check to see if we have applied the keyword to our website in the right way.

Keyword analysis for on and off page factors

This check analyzes the top 10 sites on the keyword we want to rank on. It then provides us with a 88 page report that tells us exactly what changes we need to make to ensure we achieve our goal this check has been key to our success so far.

The search engines will not tell anyone how to rank high, but the sites that are already in the top 10 will all have done something similar to get there. Our report tells us what they have done and compares it to our site.

We run this check on our customer’s sites before we hand them over. We have had a 100% success rate on page one ranking for home pages so far, we would not be without it …check it out here.

Backlinks

The report also tells us if we need to improve our backlinks. Backlinks are important because search engines use these link to gauge the authority of your popularity within your industry. Note, all links are not equal in power, so a link form a non-related industry site is going to have far less power than a high page rank of 7 website in your industry.

Links are always a challenge, a necessary evil of SEO becuase they are harder to get and time consuming, but critical if you are serious about getting serious volumes of traffic.

So we make a plan to get other sites to link to us. If your keyword is competitive then the backlinks start to play a big roll in how you rank. What’s important is that you use the keyword you are trying to rank for in the link on other sites. Also use variations of those keywords in the links so your links are seen as helpful and not just spam.

Online directories for your market are the best if you are starting out. Make sure that you use the keyword you are after on your home page when you’re asked for your “company title” in these directories.

DO NOT put your links in directories that are not related to your industry. If they have a section for your industry that’s OK, but industry specific is best.

In summary

• Chose your keywords, start with your local terms such as: – “your keyword(s); + Your town + your county + your country
• Write your content help your potential customer understand you, your company and its offers. It’s better to be helpful than hard sell.
• Get industry specific backlinks only, because this works in your favor.

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Hope this has helped a little if you have questions please comment below and I will answer your concerns.

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