Flipsem creates new website for NLP and life coaching company People Therapy™

People Therapy™ is a life coaching company targeted at executives companies and individuals.

They deal with Safe Problems such as depression, stress, anxiety &…

Quality Problems such as developing skills for businesses or indivduals wanting a better life.

They are offering FREE trial so if you’re interested please click: Life Coach

website: People Therapy

Before you buy discover why most websites don’t work for generating revenue online.

Most websites make very little money for businesses.

You could spend £500 – £5000 having a website built, unless you know how to drive customers to your website and specifically how to discover the keywords that people are using in Google that are most likely to result in a call or a sale then you are wasting you money.

Building a website with no or little thought to the marketing of it, is about as useful as setting up a shop in a field and hoping someone might come… and you would not do that, let alone spend £500 or £5000 pounds on it.

Of course once you know what keywords people are typing into Google that will result in sales for your business then great then you have the confidence to find a web developer who can use that information and help you optimise your sales pages for those cash rich keywords.

What’s more this is great for market research because you will discover the size of your market the those critical keywords and most importantly how much your new website could be worth to your business.

So how do you discover what keywords are resulting in sales?

The key is low cost testing and seeing results for yourself you could just save yourself years of waiting or £1000’s on a useless website. DO NOT Build a website pay for SEO before you know what to optimise your website for and especially if you are on a budget.

If you are looking for website design companies in Oxford right now and you are serious about maximising your budget … talk to us today! We will provide you with more information about exactly how this process works.
Click here to request a call back.

Mini-Course

We will also shortly be launching a Mini-Course on how you can do this yourself so sign-up below and we will let you know when the course is live.

We cover many areas within the Thames Valley for Website design and Internet Marketing

Choosing a Web Design Company For Your Business

"Beware Of The Small Business Website Design Sting"

If you are thinking about either having a website created for your business or you are thinking of changing your website because you are not getting traffic this article is for you.

If you have visions of using that website to drive targeted traffic to your website because you need more sales this article is for you.

I don’t expect to win any friends with this post. If fact I expect to be slated for what I am about to share with you, but what you are about to discover is the truth.

I’m on the side of "The customer" because before we set up flipsem.com, many years back I used to be “The Customer”!

The scam

If you are a business with a website and no traffic then this could have happened to you. In fact, I am aware of companies who have spent £1000’s on websites and have been victim of this. I can only think of one word for this and that’s a scam, designed only to line the pockets of those who either know they are scamming, or worse those that don‘t.

Either way you "the customer" are not the priority!

Be honest with yourself

No matter how much you love the look of your website be honest with yourself did you just want a pretty box on a screen or did you want a maketing tool that works?

How many of you reading this post have had a website designed and it sits there with no traffic and no sales.

Were you promised traffic? Were you promised sales? Where you promised a dramatic up-turn in business once your website was been built? Maybe you didn’t ask what you could expect, and maybe you should have been told.

Did you sit there month after month wondering why you have not received what you were promised?

Did you contact your agency and then were given an answer that either you were unhappy with or that you did not understand so you gave up?

Shameful practices

This is a very common and shameful practice amongst many website designers not to tell it’s customer that if they have a website built without SEO or without a continuous spend on advertising then they could just be wasting their money.

If the customer knows that without some kind of traffic driving mechanism their website is unlikely to attract visitors. If they still decide to go ahead then that is their choice, taking that choice away is what I find unforgivable.

There is more...

The next scam is the web designers and SEO companies that promise you traffic and deliver pretty much only one thing THE INVOICE! Or worse, they get your website banned from the search engines.

As in any industry, there are good companies, bad companies and damned dangerous ones for your business.

As the customer, it's your job is to know what you are buying and that means getting educated fast, before you either waste your companies’ money or destroy your chances for good.

Read more… Web design SEO

Getting your site to rank high in the search engines is the goal of many businesses.

So how is it done?
I will share with what we did to improve the website ranking in the search engines for our site.

We started by creating content. There are nearly 200 pages in this site all written by us. This is what the search engines want, the more content you have the more traffic you‘ll get especially if your site is new.

This site and blog is 7 months old at the time of this post we are on page one of many keywords that provide us with regular targeted traffic.

Keywords

Our first goal was to discover the keywords that people might use when searching for our services. We then created a page for each keyword we use a maximum of 2 keywords per page.

We use a number of data centres for our research, but to be honest you can’t go far wrong with the free Google keyword tool. It will tell you the search volume for any keyword in the previous month.

We started by optimising for local traffic as this was easier to rank on. An example is “email marketing Aylesbury” competition is only 44,300 and we are page one position one for this term.

The local search strategy is great when you’re first starting out. Popular keyword terms will take longer to rank on, but it’s good to know what you really want in the long term as well as the short. It’s possible to rank high on competitive terms, but it takes work.

Once we have chosen our keywords and applied them to our site we then run an optimisation check to see if we have applied the keyword to our website in the right way.

Keyword analysis for on and off page factors

This check analyzes the top 10 sites on the keyword we want to rank on. It then provides us with a 88 page report that tells us exactly what changes we need to make to ensure we achieve our goal this check has been key to our success so far.

The search engines will not tell anyone how to rank high, but the sites that are already in the top 10 will all have done something similar to get there. Our report tells us what they have done and compares it to our site.

We run this check on our customer’s sites before we hand them over. We have had a 100% success rate on page one ranking for home pages so far, we would not be without it …check it out here.

Backlinks

The report also tells us if we need to improve our backlinks. Backlinks are important because search engines use these link to gauge the authority of your popularity within your industry. Note, all links are not equal in power, so a link form a non-related industry site is going to have far less power than a high page rank of 7 website in your industry.

Links are always a challenge, a necessary evil of SEO becuase they are harder to get and time consuming, but critical if you are serious about getting serious volumes of traffic.

So we make a plan to get other sites to link to us. If your keyword is competitive then the backlinks start to play a big roll in how you rank. What’s important is that you use the keyword you are trying to rank for in the link on other sites. Also use variations of those keywords in the links so your links are seen as helpful and not just spam.

Online directories for your market are the best if you are starting out. Make sure that you use the keyword you are after on your home page when you’re asked for your “company title” in these directories.

DO NOT put your links in directories that are not related to your industry. If they have a section for your industry that’s OK, but industry specific is best.

In summary

• Chose your keywords, start with your local terms such as: – “your keyword(s); + Your town + your county + your country
• Write your content help your potential customer understand you, your company and its offers. It’s better to be helpful than hard sell.
• Get industry specific backlinks only, because this works in your favor.

If you want to discover more on this topic and other online marketing tips and advice sign up below. You will be sent to how to get a top 10 rank page. You will then receive more free information to help you.

Hope this has helped a little if you have questions please comment below and I will answer your concerns.

Web Design and Unique Promotional Ideas for Small Businesses.

How can a small business make 50K+ from their website?

Let's start with the passage most businesses go through to get a website and then I'll share with you the potential sat in your business without you knowing.

Most small businesses decide that they want a website and go in search of a company or a designer to create that website for them.

The reasons are varied, some think they should have a website because their competition has one. Some buy a website thinking they will make lots of money through addition revenue from their services.

No plan equals no revenue

I can tell you now that most website owners are either disillusioned because their website has done nothing for their business, or fed-up with the lack of traffic to their website.

These small businesses all have one thing in common. They don’t have a plan for what they want their website to do for their business.

The small business brief is usually this, simplified example, but this is fairly usual:

• Customer: I want a website for my company.
• Designer: What do you want it to do?
• Customer: We just want people to know we are here so we can sell more of our products and services.
• Designer: Great lets get started.

The designer builds the website and the business owner sits and waits, and waits, and waits. No traffic no sales and no enquiries!

The reason this happens is because the website owner has no real goal. They don’t really know what they want to achieve in either sales or enquiries.

Great questions equals great answers

When you have a clear goal, what you have then created is great questions. Why am I not achieving my goal what’s stopping us getting there? What steps need to be taken to get us to where we want to be?

The problem is most web designers don’t know how to get you to where you want to be even if you asked. They know how to create you a website, but web designers are not marketing professionals.

A website is a marketing tool

A website is a marketing tool not a pretty picture with words on the web. Even a £99.00 website is money wasted if you don't know what you want it for and then track if is achieveing that objective.

Below is a idea of how you can turn your website into far more than just your average site.

Where the real money sits online

I once read this quote below and I had to think about it to understand it. Bear with me because there is an amazing opportunity for your business, I’ll explain…

“Information about information is more valuable
than the information it’s about”

The internet GURUs make a fortune by understanding this very concept and it can be applied to most businesses.

Internet Gurus make a great deal of money telling people how they made their money on the internet. They actually make more money telling people how they got rich than they ever did by just doing it.

In fact, it’s been used for years before the internet was even conceived. The TV Times provides information on programmes, and it makes a fortune doing it. Craigs List is now a multi-billion dollar company simply provides information on behalf of millions of other people.

The list of information providers is vast. These big companies simply provide information to a mass audience at a low price or for FREE and create revenue through either the brand or advertising.

What's this got to do with you?

So this is all great, but what does it have to do with you and your business? If you run a business, you are going to an expert in what you do. What that means is, you have information that’s valuable.
If it’s valuable then there is a strong possibility that if that information was packaged well then you could sell that information to your niche market.

This could be in the form of an

• Ebook
• Membership website
• Webinar
• DVD’s

What’s great about these types of products is they can be used for virtually any business and can make serious amounts of revenue.

We call this “Making money while you sleep”

These product are actually easy to make, they are not expensive and can literally rocket not only your revenue, but also your expert status within your market.

Let’s look at a simple plan so you can see the potential

The goal is to increase the revenue potential of your business whilst not affecting your day-to-day time.
Most small businesses use time as their commodity and there are only so many hours in a week so the earning potential is capped.

Any business can do this from accountants, to massage therapists to marketing consultants the list is endless.

This plan removes that time and money problem simply using a website…

The first goal is to create a list of potential customers.

Email marketing is the most effective tool for this. You simply put a sign-up form on your website with an incentive to sign up.

You could then start to promote a low cost ebook to that list. You can charge a good price for ebooks that are still affordable to your audience.

Look at the figures and decide for yourself

If you had just 1000 people in your list and you sold your £19.99 ebooks to only 5% of those people you would make £999.50. Sounds OK but not that exciting yet…

That 5% (50 people) that bought are now more likely to buy again, and so you can start to promote higher value items. So lets assume that 10% of those 50 bought a membership to other products at £20.00/month.

That a 5 people @ £20.00/month = £1200.00

So now, through two simple pieces of information you have made £2199.00

Now imagine if you re-launched this plan every 2 months added more products such DVD’s or you held a paid for webinar. Now you could times the £2199 x 6 months, that’s now an extra £13,197 just for creating two simple products.

Now this is where it gets exciting.

Once you have proved you have a great product and a slick sales process you can then set-up an affiliate programme. This is where website owners sign-up to your products and they place your advert or text link on their website which links to your sales page.

You could end-up with 100’s of websites pointing at your website. Firstly, this helps your website to rank higher in the search engines so now you’re getting more traffic.

Next, any visitor that visit’s their website and clicks on your advert that then results in a sales gets a percentage of your sale. You could offer 50% of the sale value.

You would never have made this sale on your own so they have earned that 50%. Every ones a winner!

Now imagine this 100 websites pointing at your website. Each website creates an average of just 2 sales per month for your business. Buy the end of a year you will have an additional 2400 new people to up-sell your bigger ticket items.

Firstly, on a £19.99 product that’s a gross profit of £47,976.00 split 50/50 between you and the sellers.

So now, you have £23,988.00 for doing nothing. It gets better. Now imagine if 5% of those visitors bought your membership site @ £20.00 per month. That’s now £28,800.00

Remember so far all you have done is created a small ebook and a small membership website and you have made a total of :-

From your initial list of 1000 people on a £19.00 ebook you made - £999.50

You then up-sold your £20.00/month membership site and made £2199.00

If you promoted this every 2 months you would make £13,197.00 add this to your affiliate sales

You then received 2 sales / month from 100 affiliate partners your 50% profit was £ 23,988.00

You then up-sold your membership site to 5% of your new affiliate list of 2400 and made £28,800

So your sales based on the figures above
have now amounted to £65,986.50.

This is how the internet Guru’s make their money and these figures are just the tip of the iceberg.

I imagine that if you run a small business and you made even 25% of these figures in one year you would be a happy business owner.

If any of this has struck a cord with you, and you would like more
information please call us today on 01844 201 822

How to promote a small business in easy steps

Most small businesses either start-ups or established businesses will at some point decide that a website is a good idea to help their customers buy more from them.

You probably know that 80% of individuals today start their search online when searching for products and services.

So with this knowledge a website is a brilliant investment. After all, I expect if you have a website then you are delighted with the traffic and all the sales you’re making..?

…NO!!?

Don’t worry your not in a minority in fact Google’s Matt Cutts was quoted in saying that “website developers keep SEO’s in business.” **

SEO’s are experts (as in all industries some are better than others) who help businesses attract volumes of buying customers to their websites from the search engines.

With the volume of web designers focused on the look of your website and very little time spent on how that website will generate targeted traffic (people ready to buy). They also lose focus on how to convert these visitors into customers once they have landed on your website.

It's important to get the right tool for the job

The answer for small businesses looking to create a strong web presence to capture buying customers is to start with the right tool for the job.

Setting up the tool in the right way for it to work efficiently and then looking after and maintaining that tool so it continues to work.

What is the right low cost tool that going to be effective for any small business?

• What will have the flexibility to grow with your business but not cost you in web development fees?
  
  
• What will have the flexibility to give the search engines what they need to rank you without having to understand code?
  
  
• What will enable your customers to communicate with you online leave message and take part in online discussions?
  
  
• What website will keep your customer and prospects up-to-date automatically by email, keeping your business from of mind?
  
  
• What website is low cost to start but has the potential to grow into a valuable and powerful marketing system for your business?

I could go on because the benefits are huge for your business.

So the original question was …

“How to promote a small business in easy steps”

• Step 1 Sign up below and discover the answers to all these questions and I’ll see you on the other side.

** Matt Cutts Quote

Who else wants to know how to increase website sales in a recession

Do you want to discover how to convert website visitors into customers?

To help you discover the most effective way for making online sales I’m going to present two scenarios. You decide which one makes more sense to you and then I‘ll show you how this relates to your website…

Imagine you just launched a shop in the high street.

You have spent time, effort, and money getting people into your shop and slowly you are starting to get more and more people interested to learn about your shop and its products.

You are delighted at all the new visitors, you are not making many sales, but you are making some.

"Scenario one"

All your marketing efforts have resulted in your shop is filling up with potential customers, so delighted with all the people browsing your shop you leave them to it.

You then race to spend more time and more money getting people into your shop. With all these people in your shop the potential for big profits is a now a reality!

"Scenario two"

Your marketing efforts have worked. You are seeing an increase in the numbers of people coming into your shop. You decide to stay in the shop to look after these potential customers.

What you have decided to do is build a relationship with these potential customers. You put effort into helping them feel welcome and have made yourself available should they require expert help or more information.

Which one makes the most sense?

Both scenarios are important, but which one is most likely to create more sales? A balance of both maybe?

• Scenario one is going for the numbers game, knowing that eventually someone will buy. You're right some do buy and then they go.


• Scenario two is spending time with potential customers in the shop with a goal to building a relationship. The customer now understands more about the products and services. They are now in a better position to know that this business could make their life easier or better.


• Scenario one has built no relationship and has made the process of buying a forgettable one.


• Scenario two has made the customer feel valued and important, plus the customer now has more information about your products and this has made buying from you far more attractive.
  
  It has also helped the customer not only remember your shop but also remember you. They have attached great feeling to your business and so the chances of them coming back are high... Plus…
  
  What do people do when they feel great? They talk about it and this is what we call word-of-mouth marketing. An unbiased recommendation about your business is worth gold.

Which scenario do you think this is best for your business, one, or two?

If you thought scenario two was best then think about this. Which scenario have you set-up on your website?

Many websites are set-up just like scenario one. Their website is static with no opportunity for the visitor to take part. The user experience is cold and very forgettable.

So how can you change this and make your website behave like scenario two?

Have this in mind before you consider this option. No one is visiting your website whilst holding a credit card or with their chequebook open.
In fact statistics prove that buyers only buy on the seventh visit (or later) to a website.

Therefore, an interactive website is critical.

• Having a blog with free interesting and useful information really helps where the visitor can comment take part in a discussion or sign-up to future posts by email.
• Having an easy way to get in contact with you also helps such as a sign-up form for help or live chat assistance.
• The real king for online sales is email marketing by a long shot.

Email marketing is king

If you do not use email marketing you could be loosing out on the opportunity to convince over 90% of those that left your website that you are the best company for them.

Why? Because although that site visitor was interested in your products they were not ready to buy there and then. But they could be in 3 days or 3 weeks, or 3 months and if you are not front of mind when they do decide to buy where will you be.

Without email marketing you will be nowhere a forgotten business…

Just like in scenario two, email marketing enables you the opportunity to help any visitor to your website understand your products better and help them return to your website again and again…

Email marketing helps you do all this and more.

To discover more about email marketing and other ways to help customers buy from you online sign-up below and discover what it takes to be successful today!

First Name:
Email:

How to increase website sales & boost your marketing efforts

Wouldn’t you love to find out what is stopping your business generate website sales?

When your website was created what you hoped for was increased sales, a boost in your marketing efforts, increasing traffic and a new effective way to promote your business and attract more customers.

If this was your expectation then the chances are that you are going to be disappointed.

We see this problem every day, the good news is there is a good reason and a solution…

Whether you spent £100 or £2000 pounds on having your website created the result can be the same low to zero traffic.

When you bought your website did you really know what you were buying?

Knowing what you’re buying is critical to your success. To many a website is a website, but with so many different types of website available how do you choose? How do you decide what is right for you?

When a small business buys a website usually what they are paying for is a website not the mechanism for getting people to the website.

So if you are expecting a deluge of traffic after your website is built then you’ll have a long wait. Many site owners quickly become disappointed with their website and confidence in online marketing drops.

The truth is online marketing for small businesses is one of the most effective ways to increase revenue because the traffic is free.

Having a website built is the right decision BUT…

What many website owners don’t know is any website needs attention for it to work. This attention is in website pages and the keywords those pages are targeting.

Think it this way if you don’t fill up you car with petrol it won’t work, if you don’t feed yourself you won’t work. If you don’t look after your wife or husband, the relationship fails.

Websites are no different, they need the right kind of regular attention so they can start to work and drive buyers to your website.

The problem is, this attention costs with your website designer or web agency. This is the reason why small businesses don’t develop their website and the result is a poor performing website.

So what is the solution?

How do you create a strong web presence to make website sales. The first step is empowering your knowledge of how a successful websites works. Then you will have the power to make the right decision for your company.

Below is a report designed to give you that information and put your business on the right path to creating website sales.

Simply enter your details below and we’ll see you on the other side.

What does it take to be successful online?

What is stopping your website create more business for your company?

Starting a new small business? Need a website to kick start your business?

• Want a website to get you free search engine traffic?

• Do you need a website that’s low cost?

• A website that you can edit yourself once it has been built?

Small business start-ups get a great deal with flipsem.com

If this is you, we have the perfect website for you. Give your customers a highly professional image for your new business.

Starting at just £300 for a 5-page website, you are not going to be disappointed. Each website comes with a blog and email sign-up so you can keep in-touch with all your new customers and prospects automatically.

Our websites are unique not because of the low price or astonishing looks, they are unique because unlike traditional website builds you can grow your website yourself as your business grows.

You can add pages, posts, images, video as simple as using “Word”. No experience no problem we will show you how.

The website is set up for SEO (search engine optimisation) so telling the search engines what your business is about is easy.

We will even host the website for you and help you with choosing your website domain name.

Flipsem.com is a one-stop-shop for small businesses wanting low cost websites that really do have a positive impact on your business.

For more information call us today on 01844 201 822

Or click below for more information.

Low cost websites for small businesses

If you’re a small business and need a powerful yet affordable website
designed for your business click website design

What makes a successful website? Small businesses ask for help.

One of the biggest problems most websites face is getting traffic to their website. No visitors means no sales and this mean the website is now a cost rather than the investment the site owner first hoped for.

Content is king if you want free traffic and a succesfull website

The key to getting traffic especially free traffic from the search engines is content. The more content on your site the more chances your site has to drive traffic and create more success.

If you think about it, it makes total sense. The more pages that are indexed by the search engines the more of the internet you own. The more you own the better the chances of your site being found.

Also the more pages you have on a consistent topic i.e. your products and services the better, because this gives the search engines a clear idea about what your website is about. If you help the search engines understand your business they will reward you with the traffic your business needs.

Combine that content with the keywords your customers are using within your content and now you have dramatically increased your chances of your website being found.

IMPORTANT: Without keywords your website will not be found

Keywords are the way your website will be indexed within the search engines. We come across so many websites that are unknowingly trying to get into the search engines for keywords like “welcome”, “about us” or “our products” How many people are searching for those keywords to get to your products? Yes your right NONE! Is your website set-up this way if so let us know and we’ll help you?

The job of any website designer is to help you or at least make you aware of how websites work with the search engines. This simple yet critical principal is an important part of your website.

Keywords for a website is like petrol for a car

You would soon complain if when you bought a new car they gave you no petrol to get you home or at least to the nearest garage. Think of this, the keywords are the petrol for your website without them your website is useless for the search engines.

Not being made aware of the importance of keywords is unfair to website owners.

At flipsem.com we understand the importance of both building content and keywords. This is why when we create websites we help our customers with both these problems. Firstly we get our customers started with keywords and show them how to use them effectively, plus with our websites our customers can edit and create their own pages with no experience as easy as typing in word.

We then show our customers how to create content to draw in more traffic and gain back links from other websites and blogs. We explain the importance of backlinks how to effectively set them up and the many ways they are achieved.

For those of you new to backlinks they are basically links back to your website from other blogs or websites. Each link back to your website counts as a vote in the eyes of the search engines. Simply the more links equals more votes and this is what you need to increase the rank of your website pages. Of course, this is over simplified as different links hold more weight than others do.

All our customers get a full understanding of all the principals needed for what makes a successful website.

So is your website not working for you but you don’t know why call us today and we’ll quickly discover why.

I hope you enjoyed part one in this series if you would like more information call us on 01844 201 822.

Low cost websites for small businesses

If you're a small business and need a powerful yet affordable website
designed for your business click website design