Blogs v advertising recession small businesses

What is the most effective way to advertise a small businesses

If you have been wondering what you need to do to help your business during the recession then you may have come across many experts and organisations recommending blogs as a great way to boost awareness of your business.

So let’s compare blogs with traditional advertising to see why they are so pro blogs.

You know that the only way to get new sales through the door is marketing. You also know that marketing costs so you are prepared for some level of spend.

How risky is advertising

If you are thinking that advertising your business in local press or trade publications is your route to success you will probably discover that the spend you will need to make these types of adverts effective will run into thousands because…

…any kind of advertising has to be regular and consistent to be effective, combine that with the risk of choosing the wrong publication means that this kind of advertising is potentially costly and full of pitfalls.

Are blogs really the answer?

The reason blogs are so effective is that once your blog is set up your posts are then free forever, free to post whenever you want and as often as you want.

Think about each post being an advert for your business. These posts have the capability to drive many prospective customers to your business. The posts you make will never go away unlike a paper based adverts.

Just imagine, you create one post and 200 visitors come to that post each month. Now imagine creating a post per day, or if time is short, even one per week. At worst you could be looking at 52 posts per year generating 200 visits per post. That’s 10,400 visits to your website every month. Even if you half or quarter that figure I bet it’s still more than you are currently getting today to your website today.

Converting visitors into customers what are the chances?

Of course these figures are hypothetical, but you understand the principal. The goal is to talk about you business and whether you get 10000 visitors a month or 100 visitors per month if your posts are building you as an authority in the minds of your readers then they are more likely to trust you, your business and your products, trust then builds confidence and this generates sales.

This then means that you could be looking at sales conversions of 10-15% rather than 1-2% or less.

So even if your website received only 100 visitors a month but you converted 15% that’s 15 new customers and all you had to do was write and educate your site visitors about your business.

Blogs are free to use and are extremely powerful at generating long-term ongoing sales

Now you understand the power of blogs now imagine having a blog and a website rolled into one. Now imagine having this powerful tool for only £300.00 this is what we provide our customers every day.

When you compare it to advertising it’s no contest you could easily spend £300+ on one risky advert. So where would you put your money? I know what my answer was…

Low cost websites for small businesses

If you’re a small business and need a powerful yet affordable website
designed for your business click website design